Curtis Consulting

Bringing a product to market and making it pay is often a complex and demanding task. We can help in that process by:

Identifying markets for your products
Helping to develop your product to meet customer requirements
Evaluating the viability and potential profitability of identified markets
Advising on the best strategy to bring your product to the market
Developing a communications strategy

Successful communications programmes are based on knowledge - knowledge of the target audience's issues, values, current behaviours, communications preferences etc. This is where our programmes provide real added value.

The elements of the projects we run for our clients vary, however, we see the critical components of any communications programme or activity as follows:

Definition of objectives, which can be

To inform
To engage
To influence behaviour

Methodology

Accurately targeted, timely communications
Appropriate language
Appropriate communications medium

On-going evaluation and review of all business activities is critical for success. In that regard we provide evaluation/audit services in three key areas:

Marketing campaigns
Internal and external communications programmes
Customer service levels.

We have developed a research-based approach in three phases to enable our client to fully identify and understand the environment in which he/she is operating, we develop relevant and actionable recommendations for action and again, critically, we continue to monitor the impact of strategies implemented.

Fail to plan, plan to fail. How many times have you heard this one? How many times have you seen it happen? We provide a comprehensive business planning service designed to help our client:

Decide on the most relevant strategic direction for the company
Develop the optimum operational model
Assess the appropriate level of funding and other resources
Monitor the implementation and progress of the plan

Curtis Consulting, 9 Talbot Lodge, Grove Avenue, Blackrock, County Dublin, Ireland.
Tel: +353 (0)1 2782588
Web: www.curtisconsulting.ie
E: info@curtisconsulting.ie